About Meritus Books


We specialize in books to improve the effectiveness of individuals, teams and businesses. By integrating traditional printed text, eReaders and online video training, we strive to bridge the gap between reading and understanding.

Everyone who contemplates working as a makeup artist starts from a different level of experience. Therefore, this book aspires to assume nothing about you: From those who never have used makeup, up to the accomplished working makeup artists, How a Makeup Artist Becomes a Successful Business provides detailed information on how to thrive to the highest level of this business.Please note the distinction: A successful makeup artist. There are hundreds who can get the job done. This is a given. There are far fewer, though, who achieve a superior category. As successful, I understand having control of your business, making the income you want, and doing the work that means something to you. It is on these conditions that I want you to be a successful makeup artist.What To Expect• How to research and choose makeup artist training that aligns with your career goals.
  • How to get work.
  • The business side of being a makeup artist.
  • The etiquette side of being a makeup artist.
  • The dos’ and don’ts that make you stand out from your peers.
  • Everything you need in your kit to go to work.
How a Makeup Artist Becomes a Successful Business is jam-packed with information. More than anything, I want you to be successful. I want you to be the best makeup artist you can be; to surpass your highest expectations and constantly surprise yourself with what you can do with makeup.I approach my work with the mindset of being the best version of myself. Based on that aspiration, I have learned the small details that make me a better makeup artist in the eyes of my clients. With this I do not intend to tell you how you should be.You’re the only who knows that. My only intention is to share what I’ve discovered throughout the years of working in this field and what has made each job the best for both my clients and myself.

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Face with a Heart is a breakthrough method of makeup application that works for all face types and lifestyles. It teaches both the theory and the practice of mastering true, authentic beauty makeup. Equally appropriate for individuals and students of makeup alike, Face with a Heart redefines and demystifies how to achieve authentic beauty makeup and allow your true inner light to shine through every day.

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Face With A Heart
We are proud to announce the release of The Credibility Code by the gifted corporate trainer Cara Hale Alter. The Credibility Code sets the benchmark for communicating what it takes to be perceived as confident, credible and competent. The book defines the behaviors audiences use to judge credibility, authenticity, confidence, competence, trustworthiness and much more.

Every chapter links to an online-video demonstrating the skills outlined in that chapter. The combination of practical information and clear demonstrations of specific behaviors is eye opening both metaphorically and in practice. Whether one-on-one or in a large group, you or your team can be more effective in every business communication.

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The Credibility Code
In the new eBook version of the Cosmetic Counter Survival Guide, host and creator of TV's Makeup Gourmet, Chris Scott delivers the best cosmetic shopping advice available. Selecting and purchasing makeup should be a positive and fun experience. With the wide amount of makeup choices available, it is important to know what you need and how to ask for it.

This book will give you the practical skills you need to make informed and effective decisions every time you buy makeup. You'll discover how to make sales people answer your questions, get the best personal service, take advantage of outstanding free services and products, and use your purchases to their best effect. At book's end, you'll have a clear idea of how to buy the right skincare and makeup, and you'll feel more confident doing it.

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Cosmetic Counter Survival Guide